Goals

Underage Drinking: It’s Everybody’s Problem – Goals
Px2010 is primarily an environmental prevention approach, the goals of which are to:

• Increase policies directed at reducing underage drinking
• Increase enforcement of underage drinking laws, including adult party hosts, underage alcohol purchases, underage drinking at public events, and drinking and driving by persons under the age of 21
• Change social norms towards underage drinking so that the public recognizes its substantial negative impact on society and has an awareness regarding the Px2010 campaign
• Increase the average age of first alcohol use, reduce underage binge-/high-volume drinking, and increase the perception of the risk of the harm of underage drinking.